Captain Morgan introduces a new line of crushed cocktails, giving consumers a twist on conventional summertime drinks and rituals. Conquering the on-premise, the Captain keeps the hot summer nights cool by bringing the most talented on site, to chisel away his very own ice sculpture. Consumers are encouraged to Shazam Scan the crush cocktail point of sale, directing to a mobile experience composed of recipe tutorials to enjoy at home.
The celebration continues as the Captain and his crew spread the excitement to all major cities with his Rum Truck, serving his newly launched crushed cocktails. Shoppers are inspired to pass forward the chill following any Captain Morgan in-store purchase with a branded ice bag and mallet guaranteed to keep any party cool.
Completed while working at Colangelo.
Nair social media celebrates the beauty and lifestyle of young women. Themed buckets such as: What it feels like for a girl, Where my legs will take me, National Days and Product Awareness were all created to deliver relatable and repost worthy content to our viewers.
Nair launches many social promotions to engage consumer activity. This year’s New Years promotion, Countdown 2 Bare, focused on the six steps to get ready for New Year’s Eve celebrations from makeup and outfit decisions to smooth and irresistible bare legs. Followers were encouraged to regram for a chance to win.
To view more upcoming content follow us @naircare
Completed while working at Colangelo.
Red Stripe launched their Ticket Jam Sweepstakes in 2015 gifting lucky winners with the ultimate summer concert experience of their choice. Consumers were encouraged to enter the sweepstakes when directed to a mobile site from both on and off premise engagement. The promotional site included an entry to the sweepstakes, interactive musical games and directed consumers to follow and jam out to the Red Stripe Sounds of Summer playlist on Spotify.
Completed while working at Colangelo.
Tanqueray twists into summer with their new spin on classic cocktails crafted with the Bartender’s Choice for gin, Fever Tree premium mixers and fresh garnishes. Consumers are educated with easy take home recipes to share the fresh flavors with their friends and family. Tanqueray makes it simple and convenient to pair the perfectly balanced botanical gin with favorite mixers and flavors all at a one-stop shop in-store display.
The flavor continues into the holiday season with Tanqueray’s French 75 gift box that will make the perfect present and highlight of the holidays.
Completed while working at Colangelo.
Baileys encourages you to indulge this holiday season by adding a little extra flavor to your everyday drinks and desserts. Whether it’s adding some Baileys to your coffee or ice cream, it’s a well-deserved treat for you, and a delicious way to celebrate with friends and family. Baileys offers a limited edition gift box inviting consumers to create their favorite seasonal drinks in an easy three-step process. Every occasion will feel festive and fabulous; all it takes is a little Baileys.
Completed while working at Colangelo.
Apparel and Shoe Launch
Reebok launches a new Dance Collection to their stores globally. The collection features stylish footwear and apparel designed specifically for dancers, providing freedom of movement to control technique and performance. The new launch is communicated through a consumer journey of retail platforms including in-store and online, educating various technologies incorporated to enhance performance.
Completed while working at TracyLocke.
