BREW THE UNEXPECTED
WITH TAZO AT EXPO WEST
TAZO strives to break the mold and change how their consumers think about tea with their newest campaign, Brew The Unexpected. Launching their news at the Natural Products Expo West in Anaheim, California, retailers and distributers were invited to step into TAZO’s world and explore how they brew the unexpected.
Completed while working at Match Marketing Group.
Our challenge was to disrupt and engage within a ‘sea of sameness’. Between our bold colors, lighting, visual narrative and of course our Disco Yeti Mascot, our 10’x10’ activation footprint was a success. We gave out roughly 6,000 samples over a three day span, serving four to six varietals at a time.
Our Brand Ambassadors were educated to tell the Brew the Unexpected narratives to Expo West participants while collecting retailer and distributer leads for the brand.
Render to Reality
Working with the brand teams we finalized the above final render. The combination of cold and warm climate visuals reinforced the campaign, Brew The Unexpected while illustrating the uniqueness of the product and its hot and cold liquid forms.
We brought to life the Disco Yeti from our Brew The Unexpected Character Profiles who was unexpected, interactive, and most importantly, drove traffic to our booth.
Initial sketches and concepts for the TAZO Brew the Unexpected 10’x10’ activation footprint.