CAPTAIN MORGAN® CRUSHED COCKTAILS
Captain Morgan introduces a new line of crushed cocktails, giving consumers a twist on conventional summertime drinks and rituals.
Completed while working at Colangelo.
Conquering the on-premise, the Captain keeps the hot summer nights cool by bringing the most talented on site, to chisel away his very own ice sculpture. Consumers are encouraged to Shazam Scan the crush cocktail point of sale, directing to a mobile experience through augmented reality filled with recipe tutorials to enjoy at home.
The celebration continues as the Captain and his crew spread the excitement to all major cities with his Rum Truck, serving his newly launched crushed cocktails. Shoppers are inspired to pass forward the chill following any Captain Morgan in-store purchase with a branded ice bag and mallet guaranteed to keep any party cool.