Tanqueray® Gin & Juice
Tanqueray twists into summer bringing Snoop Dogg’s single, Gin & Juice to reality. Pairing both Tanqueray London Dry and Tanqueray No. Ten Gin with a variety of fresh pressed juices. What sounds more refreshing on a hot summer day?
Snoop Dogg promotes his favorite Tanqueray Gin & Juice cocktails during his performance at the 2017 South Beach Wine & Food Festival. Attendees will receive a push notification when entering the Tanqueray footprint with the option to download recipes to craft at home. While enjoying great music and a blast of flavor, participants are encouraged to take photos with their fresh Gin & Juice cocktails and share on their social channels.
The flavor continues off-premise with iPads at shelf, allowing consumers to send Gin & Juice value packs to their family and friends. One lucky winner’s value pack will be delivered by Snoop Dogg himself!
Completed while working at Colangelo.