WONDER PHOTO SHOP NYC BY FUJIFILM
Fujifilm’s Wonder Photo Shop is an immersive photo and brand experience in New York’s historical Flatiron District. The retail space allows consumers to express their creativity and bring their favorite photos to life. With a wide range of products and services on offer, the Wonder Photo Shop store makes photo creation fun and entertaining in a relaxed and collaborative retail environment. This first-of-its-kind retail store in the U.S. adds to Fujifilm's other global Wonder Photo Shop locations in Tokyo, Barcelona, Bogota, Manila and Shanghai.
Responsible for Phase II of the Wonder Photo Shop, the team strived to maintain and elevate the vibe of the consumer journey within the store. Working together with the brand team, we developed a series of on premise and out of home advertising campaigns, in-store sweepstakes and promotions, social media content creation, and developed expansion footprints all with emphasis on driving traffic to the NYC flagship location.
Completed while working at Match Marketing Group.
The overarching aim of the Wonder Photo Shop concept is to make photos and photo-related products more accessible to all. With this in mind, the layout of the store features several distinct areas for consumers to export their creativity via self serving kiosks, decor inspiration, Instax and X Series camera educational displays, DIY workshops and more.
Created a series of In-Store signage and materials to educate consumers about on-going promotions and loyalty programs.
True New Yorkers know where to go and what to read to find out what’s happening. To reach those that are eager to listen and learn, Fujifilm partnered with Time Out New York, The Ride Bus Tours, and has ongoing billboard presence in Times Square to generate awareness and excitement about the NYC flagship store location.
Curated, art directed and photographed a social presence for the Wonder Photo Shop store to communicate with the smartphone generation and to inform about new products, special offers and events.
Partnered with Michael’s Craft Store to create a space for consumers to learn about the Wonder Photo Shop photo experience through an interactive footprint within the key market store locations.